By Samantha Denefrio, PhD
What is it?
Nanit is a baby monitor that combines the science of sleep with modern camera surveillance technology. It allows parents and caregivers to have a clear view of the baby and the surrounding crib area on-demand via their mobile app and track sleep patterns.
Computer vision technology collects data on when your baby falls asleep and for how long they stay asleep by picking up eye flutters and chest compressions. Based on that information, Nanit provides personalized sleep tips guided by their own in-house sleep scientist Natalie Barnett, PhD. The system is easy to install with a lightweight camera, transportable with the option of either a wall mount or a floor stand, and compatible with apple watch, iPad, android, and Amazon’s Echo and Alexa.
Why is it innovative?
The results reported thus far are impressive indeed. Nanit babies go to bed over one hour earlier on average, stay asleep up to 10% longer relative to the national average, and need fewer visits throughout the night (Nanit).
On Monday, Nanit launched its newest product line, Breathing Wear. The line consists of two products, a swaddle for newborns and a band for older babies. Both 100% cotton pieces have a pattern design on the fabric that allows Nanit’s computer vision to track the movement of that pattern as your baby breathes. They call it your baby’s breathing motion. The best part is that both pieces are completely tech free and as safe and minimally cumbersome as any other swaddle or blanket.
The number of and demand for baby monitors with smart technology is certainly growing. Competing brands such as Owlet, Cocoon Cam, and Miku are also focused on improving design by coming up with light weight models weighing under a pound that can track vitals safely and accurately.
The price for Nanit’s complete surveillance system is $379 with optional monthly payment plans. The floor stand is an additional $70. Nanit offers free shipping on all orders and a generous 45-day trial period. Nanit prides itself of a diverse but highly qualified team of developers and investors who cover the fields of sleep science, computer science, imaging systems, machine learning, and human development. For 2019, Wired placed Nanit in the top 8 baby monitors and labeled it most improved.
“Nanit’s mission is to use technology, science and data to create innovative products that improve the lives and well-being of parents and babies everywhere.”
Co-Founder Assaf Glazer completed his PhD in Israel studying computer vision and machine learning. He set out to improve sleep for babies and new parents, launching Nanit through the Jacob Institute Runaway Program at Cornell Tech (Alley Watch).
In his own words:
“Nanit was inspired by the birth of my eldest son, Udi. Like all parents my wife and I wanted to give him the best possible start to life. In the beginning, Udi spent 16 to 18 hours sleeping each day. Sleep, I learned, was pivotal to Udi’s health and development. Since sleep is so important, I wanted to learn more about it. I searched for a video baby monitor to provide me with the best insight. What I found was disappointing: a collection of poorly designed and unreliable cameras with very limited capabilities. Most importantly, none of the monitors on the market helped me learn more about Udi’s sleep.” (Nanit)
Total $28.6 M (3 Rounds)
Facts Sheet and Details (Crunchbase)
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